iOR Partners Introduces MD/OD Collaboration Model in Office-Based Surgery

iOR Partners, a provider of ophthalmic office-based surgery (OBS) suites, has announced the launch of a new collaboration model that brings together ophthalmologists (MDs) and optometrists (ODs). Described by the company as a first-of-its-kind partnership, the initiative aims to support continuity of care for patients while offering a financial framework that helps physicians adapt to ongoing changes in reimbursement structures.

Goals of the Collaboration Model

The MD/OD collaboration model is intended to help physicians navigate a healthcare environment affected by declining reimbursements and increased consolidation. According to iOR Partners, the approach supports a transition to a primarily cash-based system, aimed at enhancing financial flexibility for ophthalmologists. At the same time, the model is designed to preserve access for patients covered by Medicare and Medicaid, with care decisions remaining at the discretion of the provider.

Industry Perspective

Tony Burns, Chief Strategy Officer of iOR Partners, explained the motivation behind the model:

“With reimbursements declining and corporate giants entering the surgical arena, it's clear we must pivot from a third party-dependent system to a primarily cash-based one. This doesn't mean we stop caring for our Medicare and Medicaid patients; it means we create the financial opportunity to do so at our own discretion. The MD/OD OBS collaboration is the most optimal solution to get in front of the massive changes heading our way and to build a future where surgeons remain in control.”

Early Adopters and Implementation

Two Omaha-based practices, Legacy Eyecare and Kugler Vision, are the first to implement the MD/OD OBS model. According to iOR, this framework encourages collaboration between optometrists and surgeons, addressing existing barriers in the referral process. The goal is to create a more coordinated approach to care that supports both clinical outcomes and practice development.

Reported Benefits of the Model

The collaboration model is structured to deliver potential benefits for each stakeholder:

       • Optometrists (ODs): The model may provide new revenue opportunities, improve patient retention, and support integration into a collaborative care model.

       • Ophthalmologists (MDs): Physicians may see increases in surgical volume, access to a consistent referral network, and retain full control over clinical decisions within their OBS setting.

       • Patients: The approach is designed to offer a more seamless care experience by reducing the fragmentation often seen in traditional referral-based systems.