Bruder Healthcare, a division of Hilco Vision, has entered into an exclusive licensing agreement with Dry Eye Drink LLC. This agreement covers the manufacturer's range of dry eye products and drink mixes, which are specifically formulated to provide relief for US adults experiencing dry eye disease symptoms.
Financial terms of the deal were not disclosed.
"Partnering with the first and only ophthalmic, doctor-formulated, anti-inflammatory hyper-hydrating drink brings real value to the Bruder dry eye portfolio and provides an additional treatment option for eye care professionals when working with patients," Brent Jones, Global Head of Dry Eye for Hilco Vision and General Manager at Bruder Healthcare, said in a company news release. The Dry Eye Drink expands the Bruder Healthcare portfolio for dry eye sufferers which currently includes the #1 Doctor-Recommended Moist Heat Eye Compresses, Hygienic Eyelid Sheets, Hygienic Eyelid Cleansing Wipes and Hygienic Eyelid Solution Spray."
Dry Eye Drink's beverage products are available in both day time and night time formulas and offer several flavors. They are formulated with anti-inflammatory, anti-oxidative, and anti-bacterial ingredients, as well as an electrolyte hydration formula, to address ocular inflammation, tear health, and meibum oil gland production.
The product mixes contain natural ingredients, including green tea extract, turmeric, DHA/Omega 3, Vitamin A, B3, B6, B12, and C, which are intended to reduce inflammation and increase effective hydration by up to three times compared to water alone.