On Sunday, August 15th, there was a full-day event, packed with five hours of CE for optometrists, a four-hour CE course track for staff, vendor exhibits, and exceptional guest speakers.
DANA POINT, Calif.—PERC, an industry alliance of more than 6,500 independent eyecare practice owners, hosted members at its inaugural PERC Elevate National Conference earlier this month.
The conference drew more than 300 attendees and sponsors to the Laguna Cliffs Marriott Resort & Spa in Dana Point, Calif.
The PERC Elevate National Conference, a full-day event held on Aug. 15, featured five hours of continuing education for optometrists, a four-hour CE course track for staff, vendor exhibits and guest speakers.
“PERC’s member community is the backbone of our organization and engaged members are the reason we can continue providing top-notch resources to the independent eyecare community,” said PERC general manager Jason Lake, OD.
“It was powerful to see hundreds of PERC members from all over the country come together at PERC Elevate to learn, share ideas and have fun.”
As an alliance designed to ensure member practices greatly improve their bottom line by harnessing collective buying power to negotiate advantageous terms with vendors, PERC assembled a robust exhibit hall for the first Elevate conference with top vendors offering exclusive specials to attendees to further enhance the value of their PERC membership.
In addition to the Aug. 15 event, PERC held an exclusive, invite-only workshop for nominated members in the days leading up to the national conference.
“We designed the event to focus on personal growth, business excellence, and collaboration,” said Jeffry Gerson, OD, PERC professional education advisor.
“We had an amazing lineup of speakers including three inspiring keynote presentations by a former Olympic athlete, a nationally recognized author and business coach, and a fellow optometrist dedicated to giving back and making a difference.”
The program also offered unique experiences including a reception overlooking the Dana Point Harbor, a beachside bonfire and group workout events.
“Between the venue, the speakers, the education and the great group of doctors, my team and I came away from the weekend energized and inspired,” said Tania Sobchuk, OD, of Lake Havasu Family Eyecare.