Santen and International Blind Sports Federation Forges Partnership through Blind Sports.
Santen Pharmaceutical Co., Ltd. and the International Blind Sports Federation have joined forces to help shape an inclusive society, in which all people can live in harmony irrespective of any visual impairments. Through this partnership, Santen and IBSA will strive for social inclusion by boosting people’s awareness and understanding toward those with a vision impairment, and further promoting opportunities to share enjoyment and sense of values through blind sports. Santen is working to advance ophthalmology and improve Quality of Vision (QOV) and Quality of Life (QOL) of people around the world, taking a thorough customer-oriented approach and harnessing our expertise and technical capabilities under the CORE PRINCIPLE of “Tenki ni Sanyo suru” 1．As we celebrate the 130th anniversary of the company this year, we intend to continue serving as a force playing an indispensable role in the resolution of worldwide social issues related to eye health. With this goal in mind, we have drawn up a new long-term vision and set three longterm strategies for actualizing our “WORLD VISION – Happiness with Vision2 ,” which is the ideal world Santen aims for. The latest partnership with IBSA is positioned as an important action for “Inclusion,” which is one of these three strategies. By facilitating international proliferation of blind sports and offering opportunities to experience these sports to as many people as possible, we strive to establish an inclusive society, in which all people can live in harmony irrespective of any visual impairments. IBSA, established in 1981, is an organization that promotes, governs and advocates for blind sports around the world and sets a vision to help those with vision impairment achieve excellence through actively participating in sports. It supports people with a visual impairment to try sports at the grassroots level and provides a pathway through to the high-performance level, working with other sports governing bodies.
After empathizing with each other’s vision and mission, Santen and IBSA decided to form a partnership to build an inclusive society. In the first of a series of initiatives, Santen has donated 10,000 euros to IBSAin support of athletes with a visual impairment amidst the impact of the COVID19 pandemic. “It is our tremendous honor to forge partnership with IBSA,” said Shigeo Taniuchi, the President and CEO of Santen. “We hope to combine each other’s assets and strengths to further reinforce activities toward building an inclusive society, by way of promoting blind sports, encouraging understanding toward the vision impaired and accelerating enhancement of their QOL around the world.” “Santen has long been involved in activities supporting blind sports, such as sponsoring both men’s and women’s national blind football teams representing Japan, supporting events organized by the Japan Blind Football Association and offering children with vision impairment opportunities to participate in sports,” said IBSA President Jannie Hammershoi. “The donation we have received from Santen will be invested into continuing to grow sports for people with visual impairments at all levels around the world. We are sincerely grateful for the support Santen is extending to us as it will mean we can spread the values of inclusivity still further.”