Bausch + Lomb has launched a social media initiative aimed at increasing understanding of age-related macular degeneration (AMD). Dubbed "What Sight Inspires You," the campaign will showcase stories and perspectives from members of the SightMatters community, an online platform created to educate those living with AMD.
The campaign will also provide information on AMD. The "What Sight Inspires You" effort will be hosted on the SightMatters Facebook page and will take place throughout the month of February.
“For eight years, Bausch + Lomb has supported AMD Awareness Month through a variety of campaigns. This year, we look forward to highlighting SightMatters members and all they are doing to manage their AMD and maintain the lifestyles they love,” Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb, said in a company news release. “Bausch + Lomb is committed to addressing the eye health needs of patients, and we hope through this year’s campaign we inspire others with AMD to do all they can to protect their vision.”