OBN Spotlight TV: Interview with Dr. Stanley Windsor, Digital Innovation Manager at Rayner

OBN Spotlight TV: Interview with Dr. Stanley Windsor, Digital Innovation Manager at Rayner

November 02, 2023

● Download RayPRO on App Store and Google Play.

● Listen to Peer2Peer on Spotify, Apple Podcasts, Google Podcasts, and Youtube.

Question 1: Can you provide an overview of Rayner’s PayPRO and Peer2Peer platforms?

Dr. Stanley Windsor, Digital Innovation Manager: Thank you very much for having me.

RayPRO is digital innovation that Rayner has been working on for the last three years. At this year’s ESCRS we launched our latest revision of the platform, where we allow surgeons to use the platform with any make and model of IOL upload patient surgery data, and then track patient-reported outcomes. The RayPRO tracks the patient reports outcomes over a three-year longitudinal period. This really allows quantifiable evidence of functional vision from the patients post-surgery. So this can be used in combination with the normal visual acuity testing that you would do post-surgery post-operatively but really gives a much more in-depth version of functional vision post-operative discharge.

Peer2Peer is Rayner's surgeon-led clinical education program that really focuses on the current and contemporary issues that the surgeons are dealing with in the industry at the time and has a vast array of local language content, really supporting global learning. In this new addition that we also launched at ESCRS this year, we introduced KOL Corner, which boasts timestamps direction for focused learning on a multiple amount of frequently asked questions around the industry. Hydrophobic versus hydrophilic for example, and the debates that go on around depth of focus and EDoF lenses as well as many many others from key opinion leaders within the industry, really gives you the ability for peer-to-peer learning, hence the name for the surgeons around the world.

Q2: What inspired the development of these innovative platforms, and what specific needs or challenges do they address in the field of ophthalmology?

Dr. Stanley Windsor, Digital Innovation Manager: RayPRO was the brainchild of our CEO Tim Clover, who's an avid cyclist and uses Strava a lot for recording and competing against other friends of his in cycling. And when you ask a surgeon how good are you they'll tell you, yeah, I'm pretty good, but won't be able to show you any quantifiable evidence of how good they are and RayPRO was to fill that gap to be able to allow surgeons to really show how good they are in patient-reported outcomes from patient satisfaction to expectations met with surgery. As well as tracking the longitudinal functional vision over that three-year period, really filling that gap of long-term clinical insight that we haven't had before within the industry.

Peer2Peer was to really enhance the peer-to-peer learning that was already going on. In a recent podcast for Peer2Peer, we talked about digital innovations. The internet, LinkedIn, and social media have really helped promote this peer-to-peer learning. What we wanted to do with Peer2Peer was bring that all into one place and give it the sound and voice that it needs on a platform dedicated to ophthalmology.

Q3: How does RayPRO benefit surgeons in their clinical practice?

Dr. Stanley Windsor, Digital Innovation Manager: RayPRO offers a huge amount of benefit to surgeons' clinical practice and really most importantly, to all shapes and sizes of clinical practices as well. Right from the marketing, being able to use those patient satisfactions as a stamp of approval like you would Trip Advisor's for example, in patient-reported outcomes to encourage others to use your practice right through to enhancing the clinical conversations that they have with patients, allowing them to demonstrate quantifiable, spectical independence, using the innovative best in class comparison view that the platform has.

You can compare our lenses against any other lens as I said previously, RayPRO completely device agnostic so you can compare our EMV lens against iHeart’s and Vivity to really demonstrate the spectical independence of all of these lenses together. It also helps from an auditing and revalidation perspective. A lot of private health care industries across the world are having an issue at the minute with linking in with national registries or European registries in Europe as well. And so having that collection of patient-reported outcomes is really key. Something that's happened in a lot of other clinical disease areas previously, but maybe is lacking in ophthalmology slightly. And we're really trying to spearhead the movement towards bringing up patient-reported outcomes as a clinical standard within the area.

Q4: Does RayPRO include all the IOLs in the market?

Dr. Stanley Windsor, Digital Innovation Manager: When we first launched RayPRO, it was just for Rayner lenses and actually when we started speaking to more people in the industry, we recognized that a surgeon isn't only ever going to use our lenses. Very rarely they will have a portfolio of lenses that they prefer for different people and we appreciate that. And what we want to be able to do is give them the power to track whatever lens they like. So even if you're not a Rayner user at all, you’re still welcome to use RayPRO. We offer it free of charge to anyone using Rayner lenses, but it is a device-agnostic platform that you can use even without Rayner.

Q5: Can you share any upcoming features or advancements in RayPRO and Peer2Peer that users can look forward to in the near future?

Stanley Windsor, Digital Innovation Manager: 2024 is going to be a really big year for both of these platforms. RayPRO, we're working really hard on electronic medical record integration, so working with EMR systems, the big names MediSight for example, and looking into ways that we can integrate our platforms to work seamlessly to reduce any effort in onboarding at the front end. We're also looking at better integrations with our IOL calculator RayTrace and how we can seamlessly integrate these into one portal so people will be able to calculate IOLs on RayTrace, order them, and then directly track that Performance in RayPRO.

Peer2Peer, we're continuing our mission for a truly global platform for peer-to-peer learning. And so KOL Corner will be expanding to new languages and, as contemporary subjects arise, we’ll also add those ends to the KOL Corner as well.

Q5: How do you envision the future of digital innovation in ophthalmology and how does Rayner plan to stay at the forefront of this evolving landscape?

Dr. Stanley Windsor, Digital Innovation Manager: Our latest Peer2Peer Podcast on digital actually asked exactly the same question and it's something I think there's an exponential curve in digital innovation in all sorts of industries. And medical is right there in ophthalmology is right at the top of that as well. And with the advancements in OR equipment and interoperability I think is the real word when we look at digital innovation in the evolving landscape. I was recently invited to ESCRS to sit on a panel discussing exactly that, the interoperability of software and digital devices, digitally enabled medical devices is really key.

Rayner plans to stay at the forefront of this by offering to work with and really being very keen to share experience as well as data with other manufacturers and industry leaders in digital innovation. Because the data that we gain is only as good as the data that we have available. And so encouraging the fostering relationship of an open source platform where we can integrate seamlessly with EMR as well as operation room equipment is really important for us. And so we will always stay open to collaborations in that area.

Peer2Peer is available on all major downloading and streaming platforms, including Spotify, Youtube, Apple Podcast, Google Podcast, as well as being able to sign up for completely free six-month trial of RayPRO.