#LoveYourSight Campaign Aims to Achieve 1 Million Vision Screenings and Eye Exams for World Sight Day

To celebrate World Sight Day on October 14, a group of global vision organizations have launched the #LoveYourEyes campaign, which aims to encourage 1 million people all around the world to get their eyes checked by that date.

Accordingly, OneSight, an independent nonprofit committed to eradicating the global vision care crisis, collaborating with the International Agency for the Prevention of Blindness and other vision care advocates to provide vision care to the 1.1 billion people worldwide who need it.

In the run-up to World Sight Day on October 14, OneSight has committed to conducting 25,000 eye exams and vision screenings through vision clinics, sustainable vision centers, and events that will connect tens of thousands of people around the world to vision access and education.

"Over 1 billion people around the world lack access to vision care. This outage can hold individuals back from education, employment, and the ability to achieve their full potential,” said K-T Overbey, President and Executive Director, OneSight.

“To support the #LoveYourEyes campaign, OneSight is launching an integrated global initiative that will bring vision care to people all around the world,” Ms. Overbey said. "Everyone can help support this mission for both short-and long-term impact by donating time, skills or even just making a financial contribution.”

 OneSight’s World Sight Day Activities

• Global Vision Activities - OneSight will host a range of vision programs around the world to raise awareness about the importance of eye health and vision care. A listing of activities can be found at www.OneSight.org/love.  

• U.S. Vision Clinics – Thousands of children and adults will receive eye tests and glasses as a result of OneSight's vision clinics around the United States:

·         Sept. 30-Oct. 2: Des Moines, IA – Clinic sponsored by Delta Dental of Iowa 

·         Oct. 11-15: Kansas City, MO – Clinic sponsored by Fidelity Security Life Insurance Company 

·         Oct. 13-17: Brooklyn, NY – Clinic sponsored by Fidelity Security Life Insurance Company, EyeMed Vision Care, Asurion, ABCO Safety

• United Nations Vision Event – on World Sight Day, the International Agency for the Prevention of Blindness will organize a vision screening at the United Nations Headquarters in New York, with the help of OneSight, to provide eye screenings and eye exams to U.N. members.
• Framing the Future Children’s Campaign – OneSight and Nickelodeon have launched Framing the Future Children’s Campaign, a campaign to educate kids and their families about the importance of eye health, clear vision, and access to vision care on a worldwide scale.

The campaign is backed up with a digital educational site filled with engaging learning activities where kids can pledge to protect their eyes and become Junior Glasses Champions. To participate, visit www.OneSight.org/kids

• #ShareTheLove Social Campaign – OneSight has launched a social media campaign called #ShareTheLove where people around the world can participate by creating a heart with their fingers, holding it up to one of their eyes, and snapping a photo.

Fidelity Security Life Insurance Company will help fund an eye test for someone in need for every photo posted on social media with the hashtag #sharethelove????. To learn more, go to www.OneSight.org/love

• New York City Brooklyn Bridge Park Event – OneSight will hold an interactive event in New York City's Brooklyn Bridge Park on the eve of World Sight Day to examine children's eyesight and teach them about the importance of eye health and clear vision.

This is part of the IAPB's global World Sight Day campaign, which will include eye tests at some of the world's most well-known landmarks.

• Online Vision Check – OneSight offers a free Online Vision Check for anyone to easily check their eyes to determine recommended next steps including an eye exam by an optometrist.

To learn more about World Sight Day activities, vision care and how you can get involved, please visit www.OneSight.org/love.